Privacy Policy

De Arme Duivel Privacy Policy

Welcome to De Arme Duivel

Last updated: 7 November 2019

This privacy policy describes how we and companies we work with collect, use, share and protect data relating to our website. Here, we would also like to give you a clear overview of your rights with regards to the collection and use of your personal data. We comply with the requirements set by European privacy laws (General Data Protection Regulation). This means, amongst other things, that:

We clearly state which personal data we process and for what purposes. We do this through this privacy policy;

We restrict ourselves in the collection of personal data, processing only data that is required for legitimate purposes; We always ask you for permission first to process your data whenever required;

We take the necessary security measures to ensure that your data is protected properly. We demand the same level of security from our partners; We respect your right to inspect, correct or delete your personal data.

De Arme Duivel respects the privacy of its visitors and customers and ensures that all your data is handled with the utmost care.

If you still have questions after reading this privacy policy, please don’t hesitate to contact us at

1. What Data Do We Collect?

De Arme Duivel can process your personal data when you use our services and/or when you provide this information to us. Below you can find an overview of the personal data we process.

Data you provide us with:

First and last name


E-mail address

Phone number

Data collected through cookies:


Age category

IP address (made anonymous)

Location data

Internet browser and type of device

Not all the above mentioned data is always collected. This depends on which service you use or subscribe to.

2. What Do We Use Your Data For?

De Arme Duivel processes your personal data for the following reasons:


De Arme Duivel will make use of your personal data, including your e-mail address and phone number when necessary to carry out our services. We do this to provide you with the best possible customer experience.


We like to keep our visitors and customers informed about changes to our services and products. We will use your personal data for this when necessary.

3. Cookies or Similar Technology

Our website uses cookies for functional and statistical purposes.


A cookie is a small text file that is stored on your computer, tablet or smartphone when you first visit a website. Cookies enable us to collect anonymous information about the use of our services and to improve and adapt these to the wishes of our visitors.


De Arme Duivel uses technical and functional cookies. We also make use of analytical cookies that do not invade your privacy. The cookies we use are necessary for the technical functions of the website and to make it user-friendly. With the help of cookies, we are also able to optimize our website for our visitors.

Functional and technical cookies:

These cookies ensure that our website and services function properly and remember your preferences. Think of language preferences, shopping carts, etc. These cookies are not used to identify individual users or visitors.

Analytical cookies:

De Arme Duivel uses Google Analytics to gain insight into how our visitors use our website. Google Analytics collects information about, amongst other things, how our website and services are being used, how much time is spent on our website or certain pages and with which type of device the website is visited. Analytics collects the following data:

Target Audience:


Age category



Affinity categories

Market segments





New / returning visitors

Frequency and history



Browser and operating system








User flow


All traffic


Tree diagrams





Tree diagrams

Site links

Bid adjustments



Hour of the day

Final URLS

Shopping campaigns

Search console

Landing pages





Network references

Landing pages



User flow


Behaviour flow

Site content

We have signed a Data Protection Agreement with Google to ensure that our data is protected properly. The above mentioned data is not linked to a natural person. We use Google Analytics with the aim of offering our visitors the best possible user experience.


If you do not want websites to store cookies on your computer, tablet or mobile device, you can disable them via your browser. Keep in mind that our website may no long work properly when you disable cookies.

Remove Cookies in Microsoft Edge:

Click on the Menu icon (icon with 3 lines) on the top right hand-side. Click on the clock icon, this is the tab ‘History’. Click on ‘Erase all history’. Now you can indicate exactly what you want to delete. Check ‘Cookies and store website data’ and click on ‘Delete’. At the bottom you can indicate whether you always want to delete this data when you close Microsoft Edge.

Remove Cookies in Chrome:

Click on the icon with 3 dots at the top right. Click on ‘Settings’> ‘History’ > ‘Clear browsing data’. Make sure you check ‘Delete cookies and other site data’. You can also choose the time range for the data you are about to delete. Select ‘all time’.

Remove Cookies in Firefox:

Click on the icon with 3 lines at the top right. Go to ‘Options’> ‘Privacy’. Click ‘Clear your recent history.” Under ‘Details’ you can indicate exactly what you want to delete. Be sure to check ‘Cookies’. You can also indicate the time range (how far back in history you want to delete). Select ‘all’ here.

Remove Cookies in Safari:

Click on ‘Safari’ at the top left of the menu bar > ‘Preferences’. At the top, choose the tab ‘Privacy’. Next, click on ‘Remove all website data’.

Remove Cookies in Internet Explorer:

Click on the icon of a gear at the top right. Go to the ‘Security’ menu> ‘Delete browsing history’. Now you can indicate exactly what you want to delete. In any case, tick ‘Cookies and website data’. Click on ‘Delete’ at the bottom of the window.

4. How Long Do We Store Data?

The above mentioned personal data is stored for as long as necessary to carry out our service and 5 years for statistical purposes. After this period, the data will be deleted, unless we have a legal obligation to store the data for a longer period of time (such as the fiscal obligation to store payment data for 7 years)

5. Sharing Your Data


De Arme Duivel does not sell your data to third parties and will only share this information when necessary to carry out our agreements with you or to comply with legal obligations. We always have General Data Protection agreements with our partners or third parties who process your data at our request. This is to ensure the same level of security and confidentiality. De Arme Duivel remains responsible for the processing of this data.


This privacy policy is not applicable when a third party, such as a blog or news website, is connected to our website by means of a link. De Arme Duivel cannot guarantee that these third parties handle your data in a reliable manner. We encourage you to read the privacy policy of these websites before using them.

6. Privacy of Children

De Arme Duivel does not consciously collect nor does it intend to collect data from website visitors younger than 13 years, unless we have permission from a parent or guardian. If we discover that we have unintentionally collected personal data of a child under the age of 13 without the consent of a parent or guardian, we will delete this information as soon as possible. If you believe that we have data of a minor without parental consent, please contact us at To prevent the collection of children’s data without parental consent we encourage parents to be involved in the online activities of their children.

7. Your Rights Regarding Your Data

You have the right to view, correct or delete your personal data.


You can send a request for access, correction or data transfer of your personal data to You have the right withdraw your consent to data processing or to object to the processing of your personal data by De Arme Duivel and you have the right to data portability. This means you can submit a request for us to send all the data we have of you. We will send this to you in a computer file. To ensure that the request for access, correction or data transfer is submitted by you, we ask you to send a copy your ID alongside the request. Cover your passport photo, MRZ (machine readable zone, the strip with the numbers at the bottom of the passport), passport number and citizen’s number. (You can do this with the use of an app, for example.) This is to protect your privacy. When you send a request to us, we will forward and/or adjust your personal data and/or permission without undue delay.


We don’t like forgetting you, but the European General Data Protection Regulation (GDPR) grants everyone the ‘right to be forgotten’. This means that you have the right to ask us to delete all your data (provided that De Arme Duivel has no other legal obligation to store your data for a longer period of time, such as fiscal laws requiring us to store payment data for 7 years). If you want to have your all data erased from our systems, please contact us via To ensure that the request for deletion is submitted by you, we ask you to send a copy your ID alongside the request. Cover your passport photo, MRZ (machine readable zone, the strip with the numbers at the bottom of the passport), passport number and citizen’s number. (You can do this with the use of an app, for example.) This is to protect your privacy. As soon as we have received this information, we will erase your data without undue delay from all our systems.


We are always ready to help if you have a complaint about how we process your personal data. We would also like to point out that under EU privacy law you have the right to file a complaint with your national supervisory or government body dealing privacy of personal data. More info about this can be found on

8. Automatic Decision Making

De Arme Duivel does not make decisions about matters that can have (significant) consequences for customers (persons) based on automated processing systems. By this we mean that a decision is never made by computer programs, without a person, an De Arme Duivel employee for example, authorising the decision.

9. Security

De Arme Duivel takes the security of your personal data very seriously and takes the appropriate measures to prevent misuse, loss, unauthorized access, unwanted disclosure and unauthorized modification. If you feel that your data is not properly secured or there are indications of abuse, please contact our customer service via

Changes to This Privacy Policy

De Arme Duivel reserves the right to periodically adjust or update this privacy policy. We advise our visitors to regularly consult this privacy policy so that you are aware of any changes.

11. Contact Details

De Arme Duivel Armeduivelstraat 1 B-2000 Antwerp

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